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market research  |   uses  |   designing surveys  |   setting up surveys  |   data security  | useful links  |
Data Security

We expect that privacy, confidentiality, and data security issues will become increasingly important, particularly, for those professionals who depend upon the co-operation of individuals and businesses in research and statistical studies. That’s why, Survey-data considers security to be vitally important, to maintain the trust of the Users and their Respondents, both now and in the future. Survey-data is continually reviewing the security of the system and the Security of the Users to ensure the highest level of security to protect that privacy, confidentiality and the data collected.

In the United Kingdom there are specific laws and regulations in force regarding the collection and safety of personal information, covered in particular by The Data Protection Act 1998 and The Privacy and Electronic Communications (EC Directive) Regulations 2003. It is the job of the Information Commissioner’s office to oversee and enforce compliance with the Data Protection Act 1998. Part of it’s job is to maintain a register of Data Controllers who are processing personal data. Full details of the requirements under the Data Protection Act 1998 can be found at www.hmso.gov.uk. Information regarding the Privacy and Electronic Communications (EC Directive) Regulations 2003 which came into force on 11 December 2003 and full details of who needs to NOTIFY with the Information Commissioner are available at www.informationcommissioner.gov.uk. Please note failure to NOTIFY with the Information Commissioner is a criminal offence and can result in substantial fines.

It is vitally important for Survey-data Users to be aware of their obligations under UK Law when carrying out Market Research. In particular, the responsibility of maintaining the utmost level of security of Respondents personal data and ensuring that the data is only used in accordance with the Respondents specific authority. It is advisable for Survey-data Users to provide their Respondents with specific and binding undertakings to protect the confidentiality of the Respondents. By doing this it will maintain the trust and confidence of those who provide the data and ensure the co-operation of the Respondents both initially and in the future.


Here are some of points to consider when preparing undertaking to your Respondents:

  • Confirmation that any reports published will not reveal the identity of the individuals, unless specific agreement has been obtained first.
  • Assurances that any Users of the Survey-data system will continue to maintain the obligations to protect the Respondent even after the User has left the company which contracted with Survey-data to obtain the data.
  • Guarantees that all of the data obtained in the survey will only be used for the market research purpose it was initially obtained for and for which the Respondent agreed to provide the information. The information provided can not be used for any other market research project without the specific agreement of the Respondent.
  • Personally pledge that all the data, identifying individuals will be kept physically secure and will only be used for justifiable research.

It is also advisable to inform Respondents of the main intent of the uses and access limitations applying to the information they provide to Survey-data Users.

Useful links
  • www.hmso.gov.uk
  • www.informationcommissioner.gov.uk

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