MARKET RESEARCH

Market research is a cost effective way to find out what people:

Believe Think Need Do

Market Research is also known as Survey Research, is the gathering of information relating to specific marketing issues including usage and attitude studies, advertising and product testing, and corporate image research. The data collected provides information on the immediate situation. This information can play a key roll to making informed marketing decisions and directing company operations.

By opening a regular means of communication with customers, employees, suppliers, distributors and the general public, companies and governments can obtain valuable information as to their requirements, competitor activities and evolving trends to keep them abreast of market changes. This in-depth market knowledge enables companies and governments to compete effectively and gain the competitive edge.

There are different methods for conducting Market Research which include:

  • Internet
  • Interviews or group discussions or forums
  • Postal
  • Telephone
  • Retail Audits

Which ever method is used it is important that the information obtained is accurate, impartial and analysed as soon as possible.

Survey-data is an easy to use online research service, providing it's Users with the powerful technology to design, produce and operate their own Professional online surveys. The data is available instantaneously, and our powerful reporting systems enabling Users to fully analyse and interpret the results quickly and efficiently.

Who should use Market Research?

  • Companies wanting to improve their competitive edge;
  • Large companies wanting to conduct staff appraisals in a more efficient manner;
  • Company departments looking to research a particular issue within a short time scale;
  • Clubs looking to provide better services for their members;
  • Students who need to conduct Market Research as part of their courses;
  • Governments looking to create policies matched to Public need.

The benefits of Market Research include:
  • It can minimise potential risks;
  • Avoid wasting time and money;
  • Obtain new ideas for advertising and product development;
  • It can identify: the best time to present an offer; whom to make the offer to; and establish how much the offer should be;
  • Attract new Customers;
  • Identify usage;
  • Identify characteristic appeal;
  • Identify a monotony which if changed could generate new business from the exploratory consumer;