Distribution Research
Producing products and services that customers want, pricing them correctly and developing well designed promotional plans, although are all vital, will not produce customer satisfaction and sales. You need to have good physical distribution management in place. Products and services need to be available where the customer wants them, in the quantities they need and when they want them.
By opening up a continuous form of communication with suppliers, manufacturers and customers, organisations can create a forum for ideas for improvements within their distribution channels.
The feedback obtained from employees can identify how a process is conducted at present, can show opportunities on how improvements can be made to reduce the number of transactions, and subsequently reduce the distribution and selling work and costs.
Communications with Customers regarding their experiences of the distribution of an organisations products, will help to highlight any failings in the distribution channel, Identify changes to the Products and services supplied and increase and develop sales opportunities. By working together throughout the distribution channel, communicating findings, supplying information and improving co-ordination organisations can help to improve the relationships between customers, distributors and suppliers.
Survey-Data is the perfect tool to obtain the feedback required:
To help identify changes to:
- Products and services supplied
- Buying methods
- Technology
- Staffing needs
- Logistics
And provide opportunities within the Distribution Channel for:
- Joint marketing opportunities
- and Improved levels of satisfaction
If you use feedback as an ongoing dialogue it will help to motivate behavior and inspire excellence and will be used in a way that will improve the service or product they receive or supply. Survey-data will give you the technology to make communications with your customers, distributors, suppliers and employees fast, efficient and effective. This form of contact mechanism will provide you and your colleagues with instant access to the satisfaction feedback given making it a key resource for an organisations account management process.
Who should you obtain feedback from:
- Employees
- Customers
- Suppliers
- Distributors
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